The COVID-19 pandemic had a marked effect on how people shop and interact with social media. Due to the stay at home orders, people spent more than 90% of their time indoors. To evade boredom, they visited social media platforms to socialize or read the news.

This led to a 10.5% increase in social media usage. Even after governments eased restrictions, people did not abandon their new online habits. This is because the coronavirus pandemic saw a shift in consumer priorities.

To reconnect with customers and build lasting relationships, brands turned to influencer marketing. In the UK, more than 48% of millennial consumers find influencer marketing to be more authentic than other marketing channels. What’s more, 44% of consumers think more highly of brands that partner with influencers.

Today, we’ve a new type of influencer called Nano influencers. This may sound quite surprising, but Nano influencers have a much bigger impact than mega and macro-influencers.

Want to know more about Nano influencers? Read on!

What are Nano Influencers?

A Nano influencer is an influencer with the smallest following of all tiers of influencers. Their audiences are small but highly engaged. This makes Nano influencers perfect for businesses that want to grow and build their online presence.

Nano influencers are common on Instagram, YouTube, and TikTok. As your everyday social media users, Nano influencers aren’t professional influencers in a manner of speaking. In fact, the majority of their posts feature typical content like videos and photos of their family, friends, pets and memes.

However, they are more engaged with their followers than macro and mega influencers. This is because their audiences tend to include family and friends. Over 60% of consumers indicated that recommendations from friends impacted their purchase decisions. This is unlike only 23% for macro and mega influencers.

As such, brands partner with Nano influencers to influence their followers into buying their products. They work with Nano influencers to drive traffic to their online stores.

How Many Followers Do Nano Influencers Have?

While macro and mega followers have 100,000 to 1 million+ followers, Nano influencers boast of less than 10,000 followers. Nano influencers are your everyday social media users who cultivated a highly engaged following. They did so by posting unique photos and videos.

Being social media savvy and digital natives, they can connect and engage with their followers. In turn, their followers view them as the perfect combination of a friend and influencer/marketer.

This is particularly important for brands targeting millennials and Gen Z customers. Why you may ask. It’s because these customers place a lot of importance on peer recommendations.

Over 52% of Gen Z reported that they trust influencers they follow more than traditional advertising techniques. Nearly 60% more Gen Z consumers are willing to engage with businesses endorsed by an influencer they trust and like.

How Much Do Nano Influencers Earn?

When it comes to Nano influencers, they can make an average of £50 per post. If the Nano influencer has 3,000 to 10,000 followers, she can earn £50 to £100 per post. In contrast, micro-influencers with 10,000 to 25,000 followers can earn £100 to £180 per post.

For influencers with 25,000 to 100,000 followers, they earn between £180 to £350 while those with 100K+ earn £350+ per post. Nano influencers who are likely to perform well in terms of performance and engagement attract higher fees. Not only that. Brands will choose to have long term partnerships.

But why do brands that want the highest ROI work with Nano influencers?

Most Nano influencers want to work with brands they are true fans of. Due to this, they can negotiate fair rates, and in turn, businesses can get a decent ROI if the marketing campaigns are successful.

Nano influencers have an authentic appeal. Their small number of followers is the secret sauce that makes Nano influencers appealing. Gen Z and millennials lean on their peers for recommendations when making purchase decisions. This is because when consumers hear a recommendation from a person they trust, it impacts their perception of the brand and its products.

It’s not hard to see the logic. If a celebrity shares a photo of them wearing a pair of shoes or a dress, the average social media user will not pay attention. But if a friend from university posts videos and photos wearing cool sneakers, people will pay attention.

Nano influencers also have quality engagement. This is because their followers see them as more approachable and authentic than celebrities. As such, their posts generate more engagement in the form of likes and comments.

Studies show that engagement rates with Nano influencers follow a linear pattern. Basically, the smaller the following, the higher the engagement rate. The average Nano influencer on Instagram with 1,000 to 5,000 followers has an engagement rate of between 5 to 10%. This is higher than for celebrities such as Cristiano Ronaldo with millions of followers but an engagement rate of 1.66%.

How to Find Nano Influencers?

The following are techniques you can use to find Nano influencers.

Hashtags…

Using hashtags is one of the best ways to find the right Nano influencers. Whether it’s on TikTok, YouTube or Instagram, you can filter down the types of Nano influencers and find who you’re searching for. The reason why hashtags are effective in finding Nano influencers is that the majority of their posts and bios have hashtags.

Pay attention to the number of posts and followers they have. Focus on the quality of their posts. By working with the right Nano influencer, you can achieve higher results. An example of a hashtag to use on Instagram to find Nano influencers in the UK is #discoverunder10k.

Related Accounts…

Instagram and TikTok usually recommend related accounts for you. You can use these accounts to discover Nano influencers or even see other Nano influencers they interact with.

Since Nano influencers are social, they often engage and follow each other. Others even collaborate to promote brands and their products. To find the right Nano influencer to partner with, check out their engagement rates.

Influencer Marketing Platforms…

There are influencer marketing platforms that specialise in influencers. These platforms have thousands of influencer profiles, including those of Nano influencers in the UK.

They can help you find Nano influencers who can run marketing campaigns on TikTok, YouTube and Instagram. If you want to get closer to Gen Z and millennials, partner with Nano influencers.

Remember to request for case studies. These studies should show how the influencer platform leverages Nano influencers for campaigns.

Internet Search…

A quick Google search can help you find Nano influencers online. There are numerous articles with lists of influencers in a specific niche. As such, you can find top tier nan influencers with your target audience.

How Nano-Influencers Can Help Grow Your Brand

Use Photos and Videos to Capture Attention…

Nano influencers use photos and videos to capture the attention of non-followers. They use the power of visuals to showcase a brand’s products and services. Instead of using words, videos of Nano influencers unboxing products have a huge impact on their purchase decision.

This depiction is powerful, especially today when Gen Z and millennials rely on recommendations from peers. Moreover, they use smartphones and tablets more than any other generation to check social media feeds.

Leverage Sponsored Posts…

A sponsored post on Instagram is a step up from a non promoted one. Not only can it increase your brand awareness. But it can help you direct traffic to your website, and boost your social media community and metrics.

Nano influencers provide true value to brands. This is because they know how to balance the promotional and informational aspects of posts. Instead of badgering their followers to buy stuff, they promote brands with small video clips that show them using the product. This triggers an emotional response in their followers which leads them to buy the product eventually.

Tune Marketing Campaigns for Effective Reach…

Macro-influencers find it difficult to fine-tune demographics and reach their target audience. Even when they use filters on social media platforms, targeting the right audience is not easier.

However, with Nano influencers, you can avoid this problem completely. This is because they can help you reach your target audience with relevant hashtags and unique content.

Overview

Most Nano influencers have active social media accounts on multiple platforms. This means they can extend your brand’s reach and help you build an active community of followers. Moreover, you can get excellent ROI with your marketing campaigns involving Nano influencers.

Further Reading…

• The Power of Micro-influencers for Social Media Marketing
• This Instagram Marketing Strategy will increase your Instagram Followers

The post What are Nano Influencers and Why Brands Shouldn’t Ignore Them appeared first on Extreme Digital Group.

In the cosmetic and fashion industries, brands work with models, and celebrities to market their products and services. They do so because these people represent the target audience for their products and services.

Lately, brands have been shifting to influencer marketing. Since 2016, influencer marketing has been growing. By 2018, the value of influencer marketing tripled to nearly £3.5 billion. As of 2022, it’s valued at £12.57 billion.

Due to the rising popularity of influencer marketing, 38% of brands allocated 10% to 20% of their marketing budgets to influencers. Today, brands are increasingly moving away from mega and macro-influencers. They are choosing to collaborate with a new breed of influencers called micro-influencers.

So, who are micro-influencers, and how can they grow your brand? In this guide, we’ll take a closer look at what exactly micro-influencers are and how they can grow your brand.

What Are Micro-influencers?

A micro-influencer is a social media user with a following larger than that of a normal individual but smaller than that of a macro influencer. Micro-Influencers use their following to promote a brand, its products and services to their followers.

They have a strong grip on their audience because they are closer to them. Not only that. They are experts in their niche be it fashion, fitness, lifestyle, food or beyond. Micro-influencers have 10,000 to 100,000 followers. Thanks to their smaller audience, they connect deeper with them and generate greater engagement. In fact, they deliver more than 60% engagement because they’re invested in their craft.

Social media followers often see micro-influencers as their peers. More than 84% of consumers trust recommendations from micro-influencers as much as those from family and friends.

What this shows is that feedback from everyday folks carries more weight than an endorsement from a celebrity. As a brand, collaborating with micro-influencers puts your brand, products and services in front of the right people.

How Micro-Influencers Can Grow Your Brand?

The following are ways micro-influencers can grow your brand.

Boost Sales With Promo Codes…

Online shoppers who use promo codes spend 24% more than shoppers who don’t use them. Brands that offer promo codes through social media see 26% higher average order values from customers who use them. More than 77$ of online shoppers follow their favourite brands on social media to stay updated on upcoming sales, promo codes and offers.

From the statistics above, it proves that promo codes play a big role in boosting sales through influencer marketing. As demonstrated, promo codes can deliver results almost instantly. This is because they incentivize customers who might be on the fence to convert and shop from your store. As a result, your sales increase.

To make promo codes effective, you need to collaborate with micro-influencers. You can give them your promo codes to promote on their social media channels. To promote them, micro-influencers can run contests or simply share the codes with their followers.

In turn, the followers will use the promo codes when purchasing products on your online store. It’s important to offer a significant discount. This helps their followers to feel like the offer is exclusive, and they will get to save more.

With each unique code given to the micro-influencers, you can track their performance. This allows you to find out which influencer had the most conversions. As such, you can continue working with them to boost your sales and revenue.

Create a Loyal Community…

Spotify is one of the largest music streaming service providers with more than 400 million monthly active users. This includes 180 million paying subscribers. A few years back, Spotify launched its Discover Weekly feature. Despite having more than 400 million active users, the brand chose to work with micro-influencers.

The influencers created user-generated content. Basically, they posted images and videos plus mentioning their Spotify list on their social media channels. As a result, the marketing campaign was successful and generated more than 29,000 likes and comments.

Not only that. The influencer campaign also generated an engagement of more than 2.37% and created a loyal community for the brand. Your brand can also leverage micro-influencers to create a loyal community.

Over 79% of consumers say user-generated content impacts their purchasing decisions. More than 90% of consumers say that authenticity is important when it comes to deciding which brands they support and like.

If you collaborate with micro-influencers, they will talk about your brand on social media and share unique content about it. This will bring followers together creating an engaged branded community.

To ensure this works, invite micro-influencers who are already posting about your brand. Sign them up and involve them in your brand’s social contests and hashtags. You can also request them to create more content for your social media accounts, blog and website.

Paid Advertising…

By now, the majority of brands understand that you cannot boost brand awareness with organic posts alone. To achieve their objectives, brands need to tie in sponsored posts alongside social media organic posts. As of 2022, ad spending on social media will reach over £173 million.

In the same year (2022), social media video ad spending increased by 20.1% to £24 billion. This is thanks to the continued popularity of TikTok, Reels and Instagram Stories.

Sponsored posts drive engagement and allow influencers to create videos about your brand. They reinforce your brand to your target audience giving you valuable traffic to your website and creating a loyal community for you.

To maximise your brand’s growth, reach out to your desired influencer and offer them free products. This is in exchange for their honest reviews. If you already have micro-influencers you’re collaborating with, ask them to post sponsored content. Since people trust micro-influencers, they will trust what they recommend.

Increase Trust in Your Brand…

Speaking of trust, consumers take a lot of time to establish trust with a brand. However, if your brand collaborates with micro-influencers, they can shorten the time a customer trusts your brand.

A global survey recently conducted by PwC found that trust in a brand has a strong influence on where consumers decide to shop. Over 35% of respondents said trust in brands was one of the top three reasons influencing their decision to shop at a particular retailer.

As aforementioned, modern consumers prefer a recommendation from a micro-influencer. Through their engagement rate, your brand will gain trust from consumers.

Micro-influencers have more recommendation power than macro and mega influencers. This is because they engage with their followers daily. As such, they appear to be more authentic. This gains loyalty from their followers and even non-followers.

Influencers build trust with their followers by posting videos while using products they’re endorsing. To their followers, this is more believable than a commercial ad designed to promise a brand.

For example, your brand sells hand mixers. If you collaborate with a micro-influencer to build trust for your brand, she will create videos of herself using the hand mixer. Once she shares the video on her social media channels, her followers will view the video and like it. They will then share the video with their followers extending your reach.

Overview

There are so many micro-influencers on social media platforms. Manually searching for the influencers on social media can be time consuming, tedious and fruitless.

However, if you work with influencer marketing agencies you can find the right micro-influencers. When you collaborate with the right micro-influencer(s), your brand stands a better chance of growing its presence online.

This way, you can find your target audience with ease who in turn will purchase products from your store and increase your sales and revenue.

Further Reading…

• This Instagram Marketing Strategy will increase your Instagram Followers
• How Hosting an Influencer Event Can Skyrocket your Sales

The post The Power of Micro-influencers for Social Media Marketing appeared first on Extreme Digital Group.

Want a solid Instagram Marketing Strategy? well we have you covered!

It’s no secret that billions of people are glued to social media. In fact, as of January 2022, there were 3.96 billion social media users across all platforms globally. In the UK, there are 30.6 million active users. Basically, 46% of the UK population has an Instagram account.

Many people use social media daily for socialisation, news and entertainment. But over the past two decades, social media has become the primary channel for businesses to market their products, and services.

With an increased number of engaged followers on your social media channels, you can spread the word about your new products and services. Social media channels are also perfect for your customers to know about your initiatives and campaigns.

However, most businesses have social media channels with less than a hundred or no followers. Having fewer followers on your social media channels affects your online presence. The good news is there are ways to grow your Instagram followers.

Want to know how? Keep reading!

Develop Trending Branded Hashtags

Hashtags are a key component of Instagram. Not only can they help you attract new followers, but they allow your social media page to stay on top of what people are looking for. As such, you’re able to reach your target audience.

Branded hashtags are unique to your company, and they help you make a correlation between the size of your audience and how much you use them. For example, company X has 100,000 Instagram followers. While that is an impressive number of followers, the number of posts with their branded hashtag is more than 500,000.

This is a sign that company X not only has followers on its Instagram page. But it has an active community that includes non-followers willing to advocate for them. In light of this, brands should attempt to create trending branded hashtags if they want to attract and engage with more followers.

Fully Optimise Your Instagram Account

Your brand’s Instagram bio acts as your homepage for your Instagram social media page. The bio section includes your profile image, username, website URL and more.

While these details may seem obvious, they help form the foundations of your identity online. For example, your website URL on your Instagram page is a sure way of driving traffic to your website.

This means you can convert followers and non-followers into buying customers. As such, your business earns revenue. In light of this, optimizing your Instagram account is essential.

Start by adding a bio and include search-friendly keywords. Next, keep your usernames search-friendly too. Add your website URL and if your business name is longer, shorten it to something your audience can recognize.

Change Your Profile Photo

Alongside adding a URL, and business name on your Instagram page, we recommend that you change your profile photos. Why you may ask. Because they are the most viewed social profile elements on your Instagram page. By changing the profile photo, you showcase your brand. It also helps your followers differentiate your brand from your competitors.

Your Instagram profile photo should be 320 by 320 pixels. But they’re displayed at 110 by 110 pixels. Make sure that you upload an image that’s 320 by 320 pixels. Do not stretch out your photo.

Avoid using your brand’s logo as your profile photo. This is because social media users want to connect with your brand. Instead, humanize, personalize and customize your photos.

Get Creative With Reels

Instagram introduced Reels back in 2020. The short video clips are 60 seconds long. These short entertaining videos on Instagram can help you bring your brand to life and express your creativity.

The Reels generate more engagement compared to traditional videos on Instagram. In fact, they can generate 67% more engagements. Markerly, a marketing agency, analysed posts from 10 brands and 80 influencers from Instagram and TikTok.

What they found out was that a brand like NBA received more likes on Reels (450,000 likes) than TikTok (63,000 likes). To ensure your Reels get noticed, shoot in vertical, use filters, music and camera effects. Keep the videos short, fun and sweet.

Be Proactive on Your Instagram Page

Interacting with your audience and followers on Instagram is huge. You can use available features such as emoji sliders, polls, question stickers and Instagram Stories to ask your followers to weigh in.

Similarly, encouraging commentary is another way of getting the conversation going. Comments are a sure way of engaging with your audience. Basically, leaving a comment prompts your audience to speak up.

Every time a follower or a non-follower asks questions about your brand, products or service, respond positively. Even when the comment or DM is negative, respond positively.

Try to respond to as many DMs, comments and questions as possible. This could mean the difference between attracting a new customer and a follower. Or improving your relationship with existing followers and customers.

Run Instagram Competitions

Instagram contests or competitions create interactions with your existing followers. While doing so, the contests also draw in countless new followers and customers. One way of growing your audience is by running an Instagram giveaway.

When you run an Instagram giveaway, your existing followers will tag their friends who will tag their friends extending the reach. After all, who doesn’t love a competition or contest? The prospect of winning draws followers by giving them a chance to learn more about your brand, products and services.

Besides giveaways, you can also run:

• Fill in the blank contests
• Caption contests
• Comment to win
• Multiple choice contests
• Photo contests

When running these contests, promote them on your website and other social media platforms to engage more people. Only give away prizes related to your brand. For example, if your company sells shoes, giveaway shoes and not smartphones or tablets. Follow the platform rules, and don’t forget to thank entrants who did not win.

Use the Instagram Highlights Feature

When a potential follower visits your Instagram page, you’ve a few seconds to convince them to follow you. One of the best ways to attract a new follower is to use Instagram Highlights.

By organising your Stories into Highlights, you can communicate what your brand, products and services are about. Instagram Stories have a 24-hour lifespan. But by using Highlights, you can extend their lifespan. In doing so, your followers and non-followers will not miss out on your Stories.

To attract and engage more followers with Highlights, create trailers that tease. Then, organize your Stories into themes or categories. For example, if you run a travel agency, you can organize your highlights into the best destinations you’ve visited and more.

Encourage Tagging for Better Reach

Instagram changed its API to favour tagging and @mentions. To increase your followers on Instagram, encourage tagging. Start with your Instagram bio. Social media users love recognition. So, when you encourage your followers to tag you for a chance to be on your Instagram page, they’ll do so.

You can also run a photo contest or post an inspiring quote on a special holiday. For example, on Mother’s or Father’s Day, you can encourage your followers to tag other social media followers (moms and dads) who mean a lot to them.

When followers tag each other, new people are usually drawn to your page and join your active community. However, we caution that you employ this strategy sparingly. If you overdo it, it will look spammy.

Amplify Your Reach With Ads

Each year, companies spend billions of dollars on Instagram ads, and these numbers are set to increase in the coming years. Brands of all sizes understand that ads provide a platform to reach their target audience.

These ads also allow brands to stay ahead of their competition who only depend on Instagram Stories, Highlights and tagging. Instagram ads can allow you to gain more exposure and grow your social media community.

With your paid outreach, you can reach out to warm audiences such as people who visited your website and current followers.

Use Instagram Live

Like Stories and Highlights, live video is an excellent way of promoting your Instagram page to social media users. You can use Instagram Live videos to stream videos of you hosting a Q&A, a talk show or testing a product launch.

You can also share a current event, go behind the scenes of your business operations or run product tutorials. When you start a live video stream, you’ll notice a ring encasing your profile picture. This tells your followers to check out your Instagram Live.

They’ll also receive a notification when you start Instagram Live. Once you finish streaming, upload it to your Stories for 24 hours. Remember, your followers will be commenting so reply to their comments to keep them engaged.

Never Buy Instagram Followers

It’s never a good idea to buy Instagram followers. The purchased followers could be inactive Instagram accounts or bots. As such, they will not engage with your posts. Not only that. Your posts will not show up on your real followers’ news feed or Explore Pages.

Instagram discourages the purchase of fake followers. If you buy fake followers, Instagram may suspend your account. If this happens, your brand will lose credibility for engaging in dodgy practices. To avoid this, follow the tips above to grow your Instagram followers legitimately.

Further Reading…

• The Rise of Mumfluencers and How They Can Help Grow your Brand
• How Hosting an Influencer Event Can Skyrocket your Sales

The post This Instagram Marketing Strategy will increase your Instagram Followers appeared first on Extreme Digital Group.

The power of influencers is rising, and it’s changing the way people shop online and in-store. As a result, brands worldwide are holding influencer events to boost their online presence and brand awareness.

Currently, over 67% of brands are working with influencers to promote their brand and deliver unique content to their followers. This is because 70% of millennials take the recommendations of their peers into account before shopping.

In the UK, Google searches for influencer marketing grew by more than 400% from 2016 to 2021. This is proof that there is a ton of interest in influencers. Due to the rising popularity of influencers, 44% of brands plan to increase their influencer marketing in 2021 and beyond.

With brands increasing budgets for influencer marketing, the next big thing is influencer events. Want to know more about influencer events and how they can skyrocket your sales? Read on.

What Is an Influencer Event?

An influencer event is a popular type of event where brands host influencers to connect with them on a meaningful level. This type of event allows influencers to learn more about the brand and what it stands for.

The primary appeal of this exclusive gathering lies in the influencers brought together by the brand. You can always find all types of influencers in such a gathering from mega and macro-influencers to micro-influencers.

Brands bring together these individuals because they want to maximize their reach. By achieving this, brands increase the number of social media followers. If successful, they can convert them into customers. This increases sales and revenue.

Not only that. An increase in social media followers also translates to a rise in traffic to the brand’s online store. Beauty and fashion influencer events are the most popular and more established. Cosmetic brands are keen to get influencers to feature in sponsored posts and share unique content with their followers.

For example, Tarte Cosmetics regularly flies YouTube vloggers and Instagram influencers on all-expenses-paid holidays. Past trips have seen influencers travel to Caicos, Turks, Kauai, and Bora Bora. The company unifies all its influencer events and trips under the hashtag #trippingwithtarte.

What Exposure Can Influencers Generate?

Influencers forge loyalty and trust with their followers. As such, their influence shapes the minds and behaviours of hundreds of millions of customers if not billions. Want to know what exposure influencers can generate? Read on.

Local Leverage…

Mega and macro-influencers were once the go-to influencers for brands worldwide. This is because they have more than 500,000 followers, and businesses wanted to leverage their influence to extend their reach.

However, a new breed of influencers has come up. They are micro and Nano influencers. Unlike mega and macro-influencers, micro and Nano influencers have less than 100,000 followers. As a result, their engagement rate is very high. In fact, it’s more than 3% compared to mega and macro-influencers’ engagement rate of less than 1.5%.

Because influencers are highly engaged with their followers, they have stronger relationships. As such, their opinion matters to their followers.

Companies such as Squarespace and Adobe engage micro and Nano influencers occasionally. If you want to create exposure for your events, consider adding local micro and Nano influencers.

They can draw more attendees from the area and also boost brand awareness. Plus, if your event changes location every year, the relationship with a local influencer can help with the rapport.

Target the Right Audience…

When planning an event, it’s important to target the right audience. For example, if you’re planning a fashion event, target customers who associate with your brand. This includes men, women, boys, and girls interested in buying your clothes, shoes, belts, handbags, and more.

If you partner with influencers, they can help you reach your target audience. First, they will scour social media platforms such as Instagram, TikTok, Twitter, and even LinkedIn. They will use relevant hashtags to inform your followers and non-followers of your upcoming event.

Second, they will generate content that they will share on their social media pages. For example, your restaurant is planning to hold an event. The right way to go about this is to partner with food bloggers and Mumfluencers.

They in turn will create photos and videos to pitch your event to your target audience. However, if you choose fitness or fashion influencers for your restaurant event, you won’t reach your target audience.

Build Pre-event Hype…

Before your event starts, the goal is to build suspense for what is coming. What better way to do so than with influencers. They will generate a good feeling about your upcoming event on social media resulting in more ticket sales and attendees.

One way influencers can generate buzz about your event is with giveaways and contests. Influencer giveaways and contents are partnerships made in heaven. Your brand can sponsor awesome prizes, and the influencers can give them to the winners of the contests.

Another way of creating buzz about your upcoming event is to host a pre-launch party. This comes in handy if your upcoming event is a product launch. When you invite influencers to your pre-launch party, they will go live on social media and discuss the event with their followers. They can also take their followers on a virtual backstage tour of your business operations and vlog it on YouTube.

Lastly, influencers can build hype about your event by releasing news and updates. By sharing updates and news with their followers, it could push ticket sales and attendance through the roof. The reason why social media users will listen to influencers is that this kind of content comes across as more sincere, unlike paid posts.

Promote an Event-Specific Hashtag…

As a brand, you need to have an event-specific hashtag that will also be displayed at your event. Then, partner with influencers who will promote the hashtag. It’s important to keep the hashtag simple, catchy, and brand-centric.

Let’s assume your online store is planning an event. By partnering with influencers, they can promote your brand-specific hashtag on social media. To extend your reach, provide promo codes that your target audience can use when buying tickets or shopping at the event. This way, you can track the number of people who came to your event.

Tips for Planning an Influencer Event

Here our tips for holding your first Influencer Event…

Set Your Goals…

The first step to hosting a successful influencer event is to set goals. Ask yourself these questions:

• What kind of event do you want to host?
• Who do you hope attends the event?
• What are you hoping to gain from the event?
• What kind of experience do you want to provide to the attendees?
• How much are you planning to spend?

Without setting goals, it will be challenging to make a real connection with influencers and your target audience. It will also be difficult to measure the success of your event.

Create an Event Schedule…

When planning your event, create an event schedule. Start by choosing the date carefully. To do so, find out if other events are happening on the appointed date. This ensures that your target audience is available.

You should also create a document that lists all the activities that will take place during the event. If everyone knows exactly what will happen and when the event will run smoothly.

Choose the Right Location…

If you want to set yourself up for success, choose the right location for your event. Select a location that’s easy for your target audience and influencers to get to. The location should also be visually appealing.

Add photo walls, bright colours, booths, and flowers to give your attendees and influencers a reason to get excited and talk about it on social media. You can also add little signs with your WiFi passwords that your guests can use.

Send Thoughtful Invites…

First impressions always matter. If you want your influencer event to stand out and look like something people want to attend, send thoughtful invites. Use sincere language and excellent visuals to get influencers to your event. You can go the extra mile and hire a designer to create a brand-centric email template. This will make your guests feel special.

Make Goody Bags…

If you’re giving out free stuff, people want it. So, after your event, give the guests goody bags. Make sure you give them something they can use. As such, they are likely to hang on to it and share it on their social media accounts.

We recommend personalising the products and making the gifts memorable. This way, they will feel connected to your brand.

Closing thoughts

After the event, it’s important to thank the guests for taking the time to attend. After the event, don’t forget to stay in touch with the influencers. Thank them for coming, and also ask for their feedback about the influencer event. By building long-lasting relationships with the influencers, you ensure the success of your brand.

The post How Hosting an Influencer Event Can Skyrocket your Sales appeared first on Extreme Digital Group.

Today, 67% of brands are working with influencers to promote their brands. With more than 3.3 billion people on social media, there is no time like the present to work with influencers.

Due to the rise of influencer marketing, there emerged a new breed of influencers called Mumfluencers. These influencers post about parenthood on TikTok, Instagram, YouTube and other social media platforms.

As chief influencers of all family purchases, Mums account for 70% of all household purchases in the UK. This represents a whopping £205 billion of the UK’s total economy.

Want to know more about Mumfluencers? We have you covered!

What Are Mumfluencers?

A Mumfluencer is an influencer on social media platforms with the ability to influence potential buyers. Mumfluencers became popular in 2019. They gained prominence by promoting or recommending products and services on social media.

As ambassadors, Mumfluencers have a large following – from 1,000 to 500,000 or more. They are experts in a specific niche based on the products they use and their personal experiences.

Mumfluencers partner with brands to promote their products and services. They do so by sharing unique content that includes photos and videos with their followers. Mumfluencers can also run contests and campaigns to extend a brand’s reach.

Over 93% of mums do not think traditional advertising represents their purchase decisions. Modern mums want to see genuine inclusion of every parent and child. They want Mumfluencers who listen and engage them in a conversation about their needs and wants.

Being a mother is not an easy task. But with the help of Mumfluencers who share their experiences online, their useful advice is a source of inspiration.

How Mumfluencers Can Help Grow Your Brand

Here is how Mumfluencers can help grow your brand…

Help Build your Social Following

Today, the average social media user tends to use more than one social media platform. As a business, you cannot expect to capture all your target audience on a single social media platform.

The modern Mumfluencer has a presence on more than one social media network. You can find a single mumfluencer with a presence on Instagram, TikTok, Twitter, YouTube, Meta and others.

By sharing unique content across social media platforms, they can capture your target audience and extend your reach. By maximizing your exposure, they boost your brand awareness and even reach non-followers on all platforms.

For example, a Mumfluencer on Instagram can share a single video on the platform plus TikTok, YouTube, Meta, Twitter and more. This single video about your new product will be tagged by her followers who in turn will tag their friends thus extending your reach.

Drive Traffic to Your Website

As mentioned previously, it’s best to work with Mumfluencers with multiple social media networks. This is because sharing content across these networks extends your reach and boosts brand awareness.

By aiming for the maximum possible audience through multiple social media networks, you get to drive traffic to your website. Think about it. For every post a Mumfluencer shares with her followers, there is a link to your website or eCommerce store.

This means if her followers are shopping for the type of products you’re selling, all they have to do is click your website URL. The social media platform will redirect them to your online store where they can browse and shop for products.

Let’s assume your latest product is a rechargeable portable blender. When you partner with a Mumfluencer, she will create a video of her unboxing and using the blender. Once she shares the video across her multiple social media platforms, her followers will like it and share with others. By doing so, more people will visit your online store to buy the product. This translates to more conversions, sales and increased revenue.

Build Trust

Nearly 79% of consumers trust the reviews they read online as much as personal recommendations. The first reason people trust recommendations is that they want transparency from businesses.

People want to know everything about your brand, products and services when they shop. Before social media and online reviews, people only had personal recommendations. As such, they only bought from businesses that their families and friends bought from.

Today, things have changed, but people still rely on personal recommendations not only from family and friends. But from Mumfluencers and other influencers.

Mumfluencers are the new trusted sources when it comes to online shopping. This is because they provide insight into their personal lives. They also interact with their followers daily. How you may ask. By responding to messages and comments and giving opinions on products and services.

Not only does this set them apart from macro and mega influencers. But their actions build trust between them and their followers.

This means when they share unique content online, people tag their friends. This boosts brand exposure and helps you gain more customers. More customers mean increased sales and revenue.

Help Gain Authority

Over the past few years, influencer marketing experienced tremendous growth. The strategy that was once regarded as a fad is now beneficial to brands of all sizes. At this point, there is no denying that influencer marketing is beneficial.

For brands looking to build trust and recognition on social media, the right Mumfluencer is exactly what they need. Mumfluencers build trust with their followers by creating and sharing unique content on social media.

Unlike celebrities, Mumfluencers invite their fans and followers into their homes virtually. For example, most Mumfluencers talk about baby safety.

So, they will share videos demonstrating how to install and use gates on stairways or how to use car seats as baby carriers. Basically, other mums relate to Mumfluencers as the individual has expertise and authority in the niche.

When your brand partners with Mumfluencers, it fosters a perception that your business is a trustworthy company. This is thanks to the endorsements and sentiments of the Mumfluencer.

Provide Long Term Benefits

Influencer marketing is a long term game. As a business, you shouldn’t expect to see a massive increase in followers, sales and revenue from a single influencer post. Building an active social media community, loyalty, trust, and authority takes time.

Establishing a long term relationship with social media followers creates a lasting bond. Not only does this extend your reach and help you gain more followers. But the numerous influencer campaigns will help you drive traffic to your website, and increase conversions.

Besides long term relationships, influencer marketing can help you set trends. Whether it’s fitness, gaming, fashion or beauty, social media users idolize the opinions of Mumfluencers. By setting trends for your brand, the influencer places your products and services in the spotlight.

Overview

Having Mumfluencers that reach your target audience, work with your brand and create unique content is a valuable asset. Not only does it save you time. But it saves you money.

Looking to run a Successful Mumfluencer Campaign? Contact us today.

The post The Rise of Mumfluencers and How They Can Help Grow your Brand appeared first on Extreme Digital Group.